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About KEB Hana Private

Years of building trust, one family at a time. From a single branch in Seoul to a global institution serving 2.5 million families.

Mission & Vision

The principles that guide every decision we make.

Our Mission

To empower every family with accessible, secure, and innovative financial tools that transform their economic potential into lasting prosperity.

We believe banking should not be a barrier — it should be a bridge. A bridge that connects hardworking families to their dreams of homeownership, education, entrepreneurship, and generational wealth.

Our Vision

To become the most trusted family bank in Asia — where every household, regardless of background or wealth, has a partner in their financial journey.

By 2030, we aim to serve 10 million families across 25 countries, with a relentless focus on financial inclusion, digital innovation, and sustainable growth.

Our Core Philosophy

"We don't just manage money — we nurture the financial wellbeing of families, communities, and future generations. Every account we open is a promise kept."

Our Journey

From a single neighborhood branch to a global financial institution — the story of KEB Hana Private.

2015

First International Expansion

KEB Hana Private opens its first overseas branch in Tokyo, Japan, introducing cross-border remittance services for Korean-Japanese families. Assets under management surpass $100 million.

2015

Digital Transformation

Launch of KEBHana Online — one of Asia's first fully functional internet banking platforms. 200,000 customers enroll in the first year. Mobile banking follows in 2005.

2015

Wealth Management Launch

Introduction of KEBHana Wealth — a dedicated division for high-net-worth families. Launch of the first family trust service and cross-border investment platform. Singapore and Hong Kong offices open.

2019

1 Million Families

KEB Hana Private celebrates serving 1 million families. Launch of the Future Builder Youth program, bringing financial literacy to 50,000 teenagers across Korea and Japan.

2026

Today & Beyond

2.5 million families served across 12 countries. $8.2 billion in assets under management. AI-powered financial advisory. Carbon-neutral operations. And we're just getting started.

Team

Our Story

KEB Hana Bank is one of the largest and most influential commercial banks in South Korea. It was formed in September 2015 through the historic merger of two major financial institutions: Hana Bank and the Korea Exchange Bank.

While headquartered in Seoul, South Korea, the bank operates a massive global network. It is a highly strategic bridge for international trade and investment.

Awards: Recognized globally for its banking operations, it has frequently been awarded "Best Bank in Korea" and "Asia's Best Bank" by prestigious financial publications like The Banker and Euromoney.

"KEBHana," — a continuous, life-giving flow. That's what we aspire to be for every family we serve.

39

Years of Service

2.5M

Families Served

12

Countries

850+

Team Members

Our Core Values

The four pillars that define who we are and how we operate.

Security First

Bank-grade encryption, biometric authentication, and 24/7 fraud monitoring protect every transaction.

Family-Centered

Every product is designed with families in mind — from youth accounts to multi-generational trusts.

Innovation

AI-powered insights, instant transfers, and goal-based savings tools keep us ahead of the curve.

Global Reach

Seamless banking across 12 countries with local expertise and cross-border capabilities.